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Sue Zoldak creates ground-breaking digital and social media campaigns, builds grassroots and advocacy campaigns, and provides leading-edge advertising and media strategy. She succeeds by bringing a Madison Avenue mentality to public affairs, unafraid to bring uncommon ideas to the table. Determined to get inside the mind of audiences and find out what gets them to act, Ms. Zoldak tirelessly seeks to deploy the right tools, but only as part of a sound strategy.
As Founder and Owner of The Zoldak Agency, she gets to do what she loves to do best – win advocacy campaigns with political acumen, deploy custom cutting-edge digital marketing techniques, and deliver hard-driving messages.With more than a fourteen years of experience as a public affairs professional, Zoldak was previously a Vice President at LEVICK Strategic Communications and a Senior Vice President at Adfero Group, both Washington, DC-based communications firms. In both roles, she led client teams and business development efforts. At the start of her career, she rose from intern to Vice President in less than six years at Goddard Claussen Public Affairs, where she led award-winning teams of strategic and creative talent for clients in industries including pharmaceuticals, transportation, energy, education, health care, consumer electronics, and food and beverage. She contributed to the firm’s 95 percent win rate in state initiative and referendum campaigns. In 2009 and 2010, her stewardship of the “Harry and Louise” brand (the first ever issue advocacy television ads) led her to the modernization the public policy pop culture icons from the early ‘90’s, resulting in top-tier media coverage and a National Journal interview for the article, “Mystery of who tweets for Harry and Louise solved.”
A former middle school teacher, Zoldak is also a recognized public speaker in digital, social, advertising and marketing strategies and trends. She appears frequently at such venues as the Public Affairs Council National Grassroots Conference, the State Policy Network Annual Meeting, DC Advertising Week, the Campaigns & Elections Reed Conference, corporate and trade association board meetings and in numerous college classrooms as a guest lecturer. She is also an adjunct professor for the Charles Koch Institute and a guest lecturer at American University.
Zoldak has a Bachelor of Arts in Economics from the University of Michigan and a Master in Public Policy from Georgetown University McCourt School.